Kidan Coffee
A shopify storefront for a speciality coffee roaster — custom dawn theme, origin-led product pages and a frontend built to convert.
the challenge
Speciality coffee buyers behave differently from most e-commerce customers. They research. They read tasting notes. They want to know the farm, the process, the altitude — and they will happily spend ten minutes on a product page before deciding.
Most roaster storefronts fight that behaviour with a standard e-commerce template: a photo, a price, a buy button. The brief here was to build the opposite — a store that rewards a customer who wants to read.
the store
the approach
Built on Dawn's architecture rather than a page builder, so the theme stays fast and stays maintainable. Every piece of storytelling is a section the client can reorder without touching code.
The product page was the priority. Origin, process and roast date sit above the fold alongside the variant selector, so the information that builds confidence arrives before the ask.
what i delivered
- custom dawn theme
- origin & process content sections
- roast date and freshness display
- brew guide accordion
- subscribe-first variant selector
- collection filtering by roast profile
- cart drawer with free-shipping threshold
- structured data for products
- image optimisation pipeline
- gtm and event tracking
want a store that performs like this?
tell me what you're building. you'll get a fixed quote within two working days and a straight answer on whether it's worth doing.
