services & pricing

what it costs

clear scope, fixed quotes, no hourly billing. pick the starting point that matches where your store is now.

quotes are
fixed, not hourly
you get
full code ownership
handover includes
docs & a walkthrough
after launch
30 days of fixes free

services

get in touch
audit

store audit

a full read on what's slowing your store down and what's costing you conversions.

  • core web vitals & speed report
  • cro review of pdp, cart and checkout
  • technical seo & theme code review
  • prioritised fix list with effort estimates
  • 60-minute walkthrough call
book an audit
most projects start here

theme build

a custom storefront built on dawn architecture — designed, built and launched.

  • custom theme or dawn customisation
  • bespoke sections in liquid
  • mobile-first, built for conversion
  • app integrations & subscriptions
  • analytics, gtm and event tracking
  • 30 days of post-launch fixes
start a project
retainer

ongoing partner

a developer on hand for the roadmap, the experiments and the things that break.

  • agreed hours each month
  • new sections and features
  • cro tests and iteration
  • performance monitoring
  • priority response on issues
enquire

how it works

four steps, no handoffs, no account managers.

01

call

30 minutes on your store, your numbers and what's actually in the way.

02

quote

a fixed price and a scope document within two working days.

03

build

weekly updates on a staging theme you can click through yourself.

questions

the things brands ask before getting in touch.

do you work with shopify plus?

Yes. Plus builds usually involve more app integration and checkout extensibility work, so they're quoted individually — but the process and the fixed-price approach are the same.

can you work with my existing theme?

Usually. If the theme is well-built, customising it is faster and cheaper than starting over. If it's been through several developers and the code is fighting itself, I'll tell you that honestly — a rebuild sometimes costs less than untangling it.

who owns the code?

You do. Everything is built in your Shopify admin on a theme you own, with no proprietary frameworks or licences tied to me. You can hand it to another developer at any point.

how do payments work?

50% to book the slot, 50% on launch. Retainers are billed monthly in advance and can be cancelled with 30 days' notice.

what do you need from me to start?

Store access, your brand assets, and someone who can make decisions. The less time a project spends waiting on approvals, the cheaper it gets for you.

not sure which one you need?

describe the store and the problem. i'll tell you which route makes sense — including if that's none of them.

start a project